Former Los Angeles Lakers forward Lamar Odom officially launched an account on the subscription-based platform OnlyFans on Tuesday, October 27, 2026. At 46 years old, the two-time NBA champion is using the direct-to-consumer service to share unfiltered personal updates and behind-the-scenes material with paying subscribers, USA Today reported.

Odom announced the venture via his Instagram Stories on Tuesday, posting a shirtless photograph of himself in a swimming pool alongside a direct link to the new page and a prompt inviting followers to chat. On his profile bio, Odom references his athletic tenure and television appearances while pitching the account as a more personal and playful look at his daily life, according to Page Six.

The move places Odom among a growing contingent of professional athletes and mainstream entertainers utilizing subscription platforms to monetize their personal brands directly. While various outlets have framed the milestone differently—with People and TMZ describing him as the first NBA star to join the platform, while other industry coverage characterizes him as the first former NBA player to publicly launch an account—the venture marks a distinct shift in how the retired athlete engages with his audience.

Pricing Structure and Content Strategy

In public statements regarding the launch, Odom has deliberately kept the exact nature of his upcoming posts open-ended. Speaking about the public perception of the platform, Odom noted to TMZ that while audiences automatically associate OnlyFans with one specific type of adult material, he has no intention of detailing in advance what subscribers will or will not see. He described himself as an open book with unseen chapters, adding that he still has surprises left after living a wild life.

That deliberate ambiguity is reflected in the differing reports surrounding the page's editorial direction. In comments shared with People, Odom framed the account as a way to connect with fans on a different level without filters, previewing a mix of everything and unexpected updates. Meanwhile, unnamed sources cited by TMZ claim the former basketball player plans to post risqué material on the page, though nothing too extreme for the time being.

To attract an initial subscriber base, Odom rolled out a promotional pricing tier. According to Complex, the account is offering an introductory rate of $3.25 for the first month, which then transitions to a standard recurring fee of $13 per month.

Joint Venture With Rachel Bradley

Odom is not navigating the subscription platform alone. His girlfriend, Los Angeles-based real estate professional Rachel Bradley, simultaneously launched her own OnlyFans account on Tuesday. Complex noted that Bradley adopted the exact same pricing structure of $3.25 for the initial month and $13 per month thereafter.

On her profile biography, Bradley describes herself as a real estate professional with an affinity for fashion, travel, and beautiful places, noting that she enjoys a bit of mystery and attention. While both accounts currently operate independently, sources told TMZ that Odom and Bradley may film collaborative material together in the future. Neither Odom nor Bradley has officially confirmed a schedule for joint appearances.

Post-NBA Career and Financial Context

Odom last played in the NBA during the 2012–13 season, concluding a 14-year professional basketball career that included two championship titles with the Los Angeles Lakers in 2009 and 2010. Over the course of his playing days, Odom earned roughly $110 million in league salary alone, Page Six reported, citing Forbes data.

Despite those substantial career earnings, Odom experienced severe financial and health setbacks following his retirement, most notably a near-fatal overdose in 2015. In the aftermath of that medical crisis, Odom ran into financial difficulties and ended up pawning his two Lakers championship rings to help cover medical bills. On a November 2022 episode of his podcast, On the LO, Odom shared that the fan who had purchased the rings eventually returned them to him at no cost.

In the years since his NBA departure, Odom has maintained a high public profile through reality television, podcasting, and documentary projects. He candidly detailed his past struggles with substance abuse, including cocaine and crack use, in the Netflix documentary Untold: The Life & Death of Lamar Odom. More recently, Odom has focused on his recovery and wellness. Following a DUI arrest in Las Vegas where he voluntarily entered a 30-day treatment program, Odom told Page Six in March that he was nearly two months sober, abstaining from alcohol and marijuana while practicing the mentality passed down by his late teammate Kobe Bryant to protect his sobriety.

Frequently Asked Questions

What kind of content will Lamar Odom post on OnlyFans?

Odom has declined to specify the exact format of his posts, stating he wants to connect with fans without filters and share unseen chapters of his life. While Odom promised a broad mix of personal updates and surprises, anonymous sources told TMZ that the page will feature risqué material that stops short of being overly extreme.

Will Rachel Bradley appear in content with Odom?

Odom's girlfriend, Los Angeles real estate agent Rachel Bradley, launched her own separate account on the same day. Sources indicated to TMZ that the couple may record joint material in the future, though no official collaborative schedule has been announced.

How much does a subscription to Odom's account cost?

According to reporting from Complex, both Odom and Bradley launched their pages with an introductory promotional rate of $3.25 for the first month. After the initial 30 days, the subscription renews at $13 per month. It has not been disclosed whether additional pay-per-view extras will be offered behind the paywall.