Former New England Patriots quarterback Tom Brady took to social media on Thursday, November 5, to roast his former teammates Rob Gronkowski and Julian Edelman after the duo released a musical promotional spot for their new Fox Sports digital series, The Gronk & Jules Show. The video features the retired pass-catchers singing in matching outfits about their eagerness to discuss football throughout the week, prompting quick comedic pushback from their longtime quarterback ahead of a major reunion weekend in Foxborough, Massachusetts.

In the promotional video, Gronkowski and Edelman perform a soft-rock-style duet celebrating their transition from playing on Sundays to analyzing the sport full-time. After watching the clip, Brady reposted the video on X and joked about their wardrobe and studio demeanor. "They used to walk out to practice like this.. same turtlenecks and everything," Brady wrote, according to Yahoo Sports and Boston.com.

Edelman leaned into the humor on X as well, asking followers whether there is anything better than sitting around and talking about football, while fellow Fox Sports host Colin Cowherd praised the clip as "another reason to love the Patriots dynasty."

Inside the Musical Promo and Production

The promotional music video was created to spotlight The Gronk & Jules Show, a twice-weekly digital program produced by Shadow Lion. According to Variety and the official FOX One broadcast clip, the track is titled "Talkin’ Football," though Boston.com refers to the song as "Talkin’ Sunday" while noting the duo channeled Simon and Garfunkel for the performance. The 2-minute, 9-second spot debuted on Thursday, November 5, across Fox Sports digital and social channels, as well as the streaming platforms Tubi and Fox One. Following its release, Boston.com reported that the video amassed 2.6 million views on X.

Fox Sports partnered with the creative studio The San Clemente Experiment to write and produce the track and video.

Commercial filmmaker Clay Weiner—whose past directing credits include campaigns such as the Bud Light "Dude" commercial, Sonic spots featuring Kevin Durant, Common Sense's "Cat Filter" with Will Ferrell, and Minute Maid ads with Jon Hamm—directed the project. Gronkowski and Edelman recorded the vocals a few weeks prior to the November 5 launch before shifting their focus to their regular-season NFL studio analyst duties, doing so without taking formal singing lessons.

"Me and Gronk have been keeping our singing talent a secret for so many years, so getting a real chance to showcase that and doing it about a topic we love so much was really just a lot of fun," Edelman said in a statement reported by Variety. Speaking with Front Office Sports, Edelman added that his marketing and social teams proposed the studio session, noting that because he has been making digital video content since 2011 across YouTube and Instagram, recording a music video did not surprise him.

Bill Battin, senior vice president of on-air promotions for Fox Sports, stated that the production team had "a ton of fun on this one" and credited Gronkowski and Edelman with bringing their own personalities to the concept developed by Weiner and The San Clemente Experiment.

From Championship Teammates to Broadcast Colleagues

The playful exchange highlights how the former New England stars have carried their locker-room chemistry directly into sports media. Gronkowski and Edelman first became Patriots teammates in 2010, and alongside Brady, the trio won three Super Bowl titles together in New England. Today, all three work under the Fox Sports banner. Gronkowski serves as a full-time studio analyst on FOX NFL Sunday, Edelman works as a studio analyst on FOX NFL Kickoff, and Brady serves as the network's lead NFL color commentator alongside play-by-play announcer Kevin Burkhardt.

With The Gronk & Jules Show, Fox Sports and Shadow Lion have built a structured digital extension around Gronkowski and Edelman's rapport.

According to the official series logline cited by Variety, Monday episodes feature both hosts breaking down the weekend's biggest matchups by comparing on-field action against what the box score indicates. On Thursdays, Edelman conducts extended interviews with a rotating lineup of NFL players, coaches, and league insiders.

A Nostalgic Patriots Reunion in Foxborough

The viral music promo was timed to coincide with a high-profile weekend for the Patriots organization and Fox Sports in Foxborough. The festivities include Gronkowski's induction into the Patriots Hall of Fame—which Boston.com reported was scheduled for Saturday, November 7, while Front Office Sports noted the induction alongside Sunday's slate—as well as a 10th-anniversary celebration of the 2016 Super Bowl LI championship team that overcame a 28–3 deficit against the Atlanta Falcons.

In addition, Fox is staging special Veterans Day programming across two locations with military service members for FOX NFL Kickoff and FOX NFL Sunday.

The centerpiece of Sunday's broadcast schedule is the 4:25 p.m. ET matchup between the New England Patriots and the Green Bay Packers on Sunday, November 8, which marks Brady's first time calling a Patriots game from the broadcast booth as Fox's lead analyst. Outlets have framed the timeline of his return to the stadium in slightly different ways: Front Office Sports described the assignment as Brady calling his first New England game in two-and-a-half years with Fox, whereas The Athletic characterized the trip as his first return to New England as a broadcaster and his first known visit to Foxborough since his prior visit, which Boston.com noted took place in August 2025.

While Gronkowski and Edelman are slated to join their 2016 championship teammates on the field during the ceremony, Boston.com noted that Brady was omitted from the on-field alumni list as he prepares to work from the broadcast booth nearby.

"Going back to Foxborough is going to be insane. Tom calling his first game. The place will be rocking," Edelman told Front Office Sports ahead of the weekend.

Frequently Asked Questions

How did Gronkowski and Edelman come up with the song, and who led the creative work?

The song and music video were developed and produced by Fox Sports and the creative studio The San Clemente Experiment, with commercial director Clay Weiner directing the spot. Edelman explained that their marketing and social teams proposed putting the duo in the recording studio a few weeks before the video's November 5 release.

Where can viewers watch or listen to The Gronk & Jules Show?

Produced by Shadow Lion, the twice-weekly digital series is available across Fox Sports digital platforms, Fox One, Tubi, the NFL on Fox YouTube channel, Spotify, and Apple Podcasts.

Why do reports differ on the title of Gronkowski and Edelman's song?

Variety, Front Office Sports, and the official FOX One video page identify the song as "Talkin’ Football," whereas Boston.com refers to the track as "Talkin’ Sunday" in reference to the video's social media caption, "Sundays aren't enough."

Sources